I turn complex ideas into better experiences.

Multidisciplinary Operations & Creative
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The Process
01

Operations

I bring structure to projects, teams and processes. I improve workflows, coordinate moving parts and create practical systems that keep work organised and moving forward.

Digital OperationsProcess ImprovementCustomer ExperienceCustomer OnboardingWorkflow ManagementCross Functional CoordinationPerformance Tracking
02

Technology

I use digital tools to improve how people work, manage information and deliver better experiences. I build websites, organise digital workflows and turn ideas into practical solutions.

Digital ExperienceCRM ManagementWorkflow ManagementWebsite DevelopmentShopifyWordPressNotionMicrosoft 365
03

Healthcare

I am interested in how technology and better systems can improve healthcare delivery and the experience of care. My work and learning focus on digital health, telehealth and more accessible healthcare solutions.

Digital HealthHealthcare OperationsPatient ExperienceTelehealthAI in Healthcare
04

Creative

I use content, visual design and digital experiences to make ideas clearer and easier to engage with. I combine creative thinking with practical problem solving across websites, content and communication.

Content CreationDigital ExperienceVisual CommunicationWebsite DesignBrandingGraphic Design
Projects
Product Designer & Developer (01)
View Live Project

FirstShift

A healthcare terminology web app designed to help healthcare staff quickly understand unfamiliar terms and abbreviations during their first shifts. The project combines UX, content research, branding and front-end development into one product.

What I Solved
  • Researched and structured healthcare terminology for a focused first-shift reference tool.
  • Designed the UX, information structure and search experience around quick access to unfamiliar terms.
  • Created the visual identity and interface design, then developed the product as a working web app.
Skills + Tools
  • UX Design
  • Product Design
  • Content Research
  • Information Architecture
  • Branding
  • UI Design
  • React
  • Vite
  • TypeScript
  • GSAP
UX / Operations / Dashboard Design (02)
View Live Project

Therapist Practice Dashboard

A practice dashboard designed to replace a therapist's existing Google Sheets workflow with a more structured and efficient way to manage information and day-to-day work.

What I Solved
  • Reworked an existing Google Sheets workflow into a clearer and more structured dashboard experience.
  • Simplified the way information was organised and accessed, reducing unnecessary steps in the therapist's workflow.
  • Optimised the process to reduce the time spent managing routine information and make day-to-day work more efficient.
Skills + Tools
  • UX Design
  • Workflow Optimization
  • Process Improvement
  • Information Architecture
  • Dashboard Design
  • User-Centred Design
  • Data Organisation
  • Authentication
  • Google Sheets
  • Supabase
Social Media & Marketing (03)
Ongoing

Becky’s Child Foundation

Supporting a Uganda-based nonprofit focused on providing care, education, health services and support to vulnerable children and older adults through social media, content creation and fundraising communications.

Current Work
  • Developing a social media strategy to strengthen visibility and reach.
  • Planning upcoming fundraising campaigns and supporting campaign content.
  • Creating social media content and helping structure communications around fundraising initiatives.
  • Tracking content performance to inform ongoing strategy.
Skills + Tools
  • Social Media Strategy
  • Content Creation
  • Fundraising Communications
  • Campaign Planning
  • Performance Tracking
  • Digital Marketing
  • Content Strategy
Website Committee Team Member (04)
Upcoming

Global Resource for Advancing Cancer Education (GRACE)

Contributing to a nonprofit cancer education organization that provides expert-mediated information and educational resources to help patients, caregivers and health professionals make informed decisions about cancer care.

Current Work
  • Contributing to website planning and content improvements as part of the Website Committee.
  • Supporting the development and refinement of the organization's digital experience.
  • Helping organize and improve website content so information is clearer and easier to navigate.
  • Contributing to ongoing website initiatives and committee work.
Skills + Tools
  • Website Content
  • Digital Experience
  • Content Strategy
  • UX Thinking
  • Website Planning
  • Content Organization
  • Cross Functional Coordination
Brand Designer, Art Director & Web Developer (05)
View Live Project

Ayana Yoga Studio

Built a complete brand world for Ayana Yoga Studio, from visual identity and editorial imagery to a cohesive Instagram presence and a custom-coded, responsive website. Every touchpoint reflects the studio’s philosophy of ancient tradition and modern intention.

What I Solved
  • Built a complete visual identity from scratch, including logo, earthy colour palette, typography and brand guidelines.
  • Created an AI-generated editorial image library and cohesive Instagram grid without a photography budget.
  • Designed and hand-coded a responsive website from scratch, bringing the brand’s philosophy, practice pathways and booking experience into one cohesive digital presence.
  • Differentiated the studio through an earthy luxury aesthetic, editorial typography and a grounded, distinctive brand voice.
Skills + Tools
  • Brand Strategy
  • Visual Identity
  • Art Direction
  • Graphic Design
  • Social Media Design
  • Web Design
  • Responsive Design
  • Figma
  • AI Image Generation
  • HTML
  • CSS
  • JavaScript
About

Hi, I’m Maryam.

I’m naturally curious and drawn to complex problems, especially where thoughtful structure can make something clearer, simpler, and more useful.

My work has grown across operations, digital projects, creative work, and community initiatives. I enjoy bringing different ways of thinking together and turning ideas into something practical.

Curious by nature

A non-linear path.

My career has never followed one straight line. I’ve built online businesses, designed and developed websites, worked on digital products and dashboards, led teams, and contributed to nonprofit projects.

Each experience has shaped how I work. I’ve learned to move between strategy and execution, adapt quickly, and create structure when there isn’t an obvious playbook.

Building · Learning · Leading

Technology × Healthcare

I’m increasingly interested in where technology and healthcare meet, particularly in how digital tools can support healthcare professionals and improve the way people experience care.

I’m currently learning more about medicine, healthcare, and patient care while exploring how technology can make healthcare more accessible, efficient, and human-centered.

Learning · Building · Exploring

When I’m not working.

Outside of work, I’m usually looking for ways to stay involved, learn something new, or help where I can. Volunteering has become an important part of my life, and I genuinely enjoy contributing my time and skills to meaningful causes.

Somewhere in between, you’ll probably find me at the gym, usually every day, or sitting in a coffee shop trying a new place. I like having time to recharge, think, and occasionally come up with my next idea.

Learn · Contribute · Help

Let's make something meaningful.

Have an idea, project, or problem you want to work through? Let's create something useful, thoughtful, and built to work.

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Contact

Let's talk.

Want to talk about a project? I'm in.

Want to talk about coffee and how to get big muscles? I'm even more interested.

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