Ayana Yoga Studio
Built a complete brand world for Ayana Yoga Studio, from visual identity and editorial imagery to a cohesive Instagram presence and a custom-coded, responsive website. Every touchpoint reflects the studio’s philosophy of ancient tradition and modern intention.
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Ayana Yoga Studio needed more than a logo. The goal was to build a complete brand world that could translate the studio’s philosophy of ancient tradition and modern intention into a consistent experience across digital touchpoints. I developed the visual identity, creative direction, social media presence and website as one cohesive system, designed to communicate warmth, groundedness and quiet strength.
Showcases the Ayana Yoga Studio logo, highlighting the custom wordmark, typography and visual identity developed for the wellness brand.
Developed the creative concept and designed every post from scratch, using AI generated photography to bring the visual direction to life. The cohesive grid combines yoga education, pose guides, class promotions and wellness content.
Developed the homepage visual direction, combining AI generated yoga photography, expressive typography and deep green tones to establish the brandu2019s digital presence.
- Built a complete visual identity from scratch, including logo, earthy colour palette, typography and brand guidelines.
- Created an AI-generated editorial image library and cohesive Instagram grid without a photography budget.
- Designed and hand-coded a responsive website from scratch, bringing the brand’s philosophy, practice pathways and booking experience into one cohesive digital presence.
- Differentiated the studio through an earthy luxury aesthetic, editorial typography and a grounded, distinctive brand voice.
- Brand Strategy
- Visual Identity
- Art Direction
- Graphic Design
- Social Media Design
- Web Design
- Responsive Design
- Figma
- AI Image Generation
- HTML
- CSS
- JavaScript
The brand had to be built entirely from scratch, with no existing visual identity and no photography budget. In a crowded wellness market, Ayana needed a distinctive visual language that felt rooted and considered rather than trend driven. The identity also had to work consistently across social content, editorial imagery and a fully functional website, all delivered independently with limited resources.